CARIBOU MOTTOS
2011
Caribou Mottos is one of the project in Memory Factory project series, documenting the collectionof Victorian era needlepoint mottos found in an old house at Caribou Harbour, Nova Scotia. The design solution included developing of custom content management system and Filemaker database interface. Also, the design features elaborate pixel embroidery imitating the intricate patterns of the original mottos needlework.
Graphic design
Web design
Web development - custom CMS
Filemaker DB
CANADIAN LEAGUE OF COMPOSERS
2011
Brand refresh for the Canadian League of Composers looking to attract a younger membership base. Inspired by the sleeker, playful visual identity of their more intuitive new domain name, the new website clarifies the League's mission and vision and communicates an open, vibrant brand personality.
Web design
Web development - Joomla
TOY PIANO COMPOSERS
2011
The Toy Piano Composers is a group of nine composers and musicians based in Toronto. Creating music in very diverse styles, the group was looking for a unified web presence that could also highlight individual members. Upanatem worked with the group to create a distinctive visual style and interactive web space that invites audiences to discover each artist.
Visual identity system
Website design
Web development - Joomla
BALTIC BIJOUX
2010
New website and online store for this exclusive distributor of artisan amber jewelry. Based on existing visual identity and photography, the new design offers a clean, contemporary look and feel that allows the original products to speak for themselves. The online store features a multilevel catalogue with no-fuss shopping cart and check-out options.
Graphic standards
Web design
Web development - Wordpress
Design of in-store promotional materials
BABYPHAT
GOLDEN GODDESS
Agency: Digital Intelligence Group, New York City
2006
Website for a new fragrance and beauty products line from the glitzy BabyPhat fashion label. Targeted at image-conscious urban young women, the brand personality struts the line between bling and elegance. Design solution underscores the sleek visuals with a glamourous glow.
Web design
Web development
Flash animation
HUSBAND ON DEMAND
2009
This handyman service was looking for a memorable look and web presence. Inspired by the company's tongue-in-cheek name, Upanatem created the brand identity, look and feel, and visual identity system using icons to convey the company's diverse services in a clean, efficient and friendly way.
Visual identity
Identity system – look & feel
Web design
Web development
Copywriting
CARNY
2008
Alison Murray's documentary Carny is "an intimate, gritty and poetic adventure following the lives of carnies, traveling fairground workers who have abandoned the security of the 'real world' for the refuge and variety of the road." Matching the film's atmosphere, the website design offers a handcrafted, somewhat rough and tumble vibe.
Website design and layout
Illustration
Web development
MOVING PICTURES FESTIVAL
2006
For the 2006 edition of this festival dedicated to films on to dance and movement, Upanatem carried out a complete identity overhaul. The new visual identity and related imagery simplifies and modernizes the visual image of the festival, while the resulting web design implements the mid-century modern-inspired look and feel in a crisp and kinetic way.
Visual identity Identity system - look & feel Web design Web development
CHEMERICAL
2009
For his second documentary feature, Canadian director Andrew Nisker wanted a website that could also function as a web platform for engaging viewers around issues of household chemical toxicity. The proposed website design features a DVD sales platform, community engagement tools and discussion forums. The film promotion kit offers effective online and offline tools for self-organized community screenings, including social media tools, theatrical poster, DVD packaging and advertising components.
Information architecture
Web design
Graphic design
Web development - Joomla
CHRYSLER GROUP
JEEP - FREE YOUR THOUGHTS
Agency: Digital Intelligence Group
2006
This video contest is out to engage young urban male car and outdoor sports fans. Website design leverages visual codes of urban and indie filmmaking environments in illustration and animation to shift perceptions of the rugged Jeep.
Illustration
Flash animation
LITTLE GREEN KIT
2008
Consulting and website for a start-up providing environmental fundraising resources for primary school children and their parents. Website offers environmentally friendly products which children can customize. Design consulting process helped client to understand target audience behaviour and integrate offline interactions (drawing contests, fundraising process) with on-line components (product selection and customization, competitions and polls). Design work first established a visual identity system and look and feel, thus facilitating the development of a highly engaging web platform.
Consulting
Visual identity
Identity system – look & feel
Information architecture
Web design
DIAGEO
TANQUERAY STYLE SESSIONS
Agency: Digital Intelligence Group, New York City
2006
Series of entertainment events aimed at young urban professionals, featuring live comedy by Tony Sinclair and concert by The Roots. Design underscores Sinclair's stylish swagger with a classiness that echos the brand personality.
Web design
